ayondo corporate website

Redesign of a web using Google Design Sprint method

We were invited to a one day workshop at Google Munich. It was Google Design Sprints and how to apply it in mobile e-commerce. We learned as much as we could and implemented in our own site, focusing in desktop and mobile at the same time.

Our new site 👇🏼

The old one 👇🏼

Hypothesis

We’ve wanted to implement e-commerce recommended design strategies, such as: 

  • Show what can we do for our clients, with just few words, at the beginning of the site
  • Keep  JUST ONE Call To Action and keep it always visible
  • Explain the benefits of being our clients
  • Show Payment logos we accept to give confidence

Extra touch: To increase the trustworthiness and security we want to transmit we’ve added the photo of a business type young person looking directly to the eyes of the website users

Our Hypothesis was that making a simple site that just shows the benefits and ask the user to do one thing (CTA) in a trustworthy, modern way would increase the conversions.

sketch_ayondo_redesign

Sketches

We started to work on this new concept as part of a Google Munich Workshop during October 2018. The goal of the Workshop was to improve (focusing on mobile) the home page of our company using the Google Design Sprint approach. We decided to took advantage of the course and try to improve the home page for desktops and tablets as well.

Mobile

The mobile view keeps the same approach than the desktop version: clear CTA, trustworthy business guy looking to the users’ eyes,  summary of the benefits visible at the beginning, etc.

Results

We tested both designs using Google Optimize and the results were clear. Our hypothesis got validated 🙌🏼