We had few meeting inside private rooms in the Heineken Experience, what is pretty cool cause those rooms look like old libraries and bars. We experienced the factory and museum by ourselves twice to be under our users skin. I started with the sketches and flow maps. When a visitor goes trough the Heineken Experience museum the visit is linear (yes, like IKEA), so everybody can see and experience the Heineken History in the proper order. That made our flow map and user interaction extremely simple. We decided the home page of the app would be an overview of the different rooms of the museum (ordered in the same way). Tapping on the different rooms the user can access to the same videos of the room but in the user’s native language. We highlighted trough a colours code which rooms has the user visited or will visit next.