A New Error is a production and creativity company founded by two seasoned entrepreneurs rooted in the music and sports industries. The company is named after Moderat’s popular song “A New Error”. A beautiful minimal techno song reflecting on fresh beginnings, changes, and mistakes. To create the Brand Identity of a New Error we combined a universal symbol of an error (a scratch mark) with a very minimal and elegant font called Moderat (wich is also the name of the band who created the song). To create the Brand Identity of a New Error we combined a universal symbol of an error (a scratch mark) with a very minimal and elegant font called Moderat (wich is also the name of the band who created the song).
This company didn’t want a business card in their style guides. But they wanted plenty of different stickers designs and rolling papers. Such an attitude!
