Before ayondo’s new home site launch we created a test against our previous site. The results were positive, so we implemented the new approach on our two main product landing pages. We tested these LPs too, positive results again. Yay!
We’ve implemented e-commerce recommended design strategies, such as:
Our Hypothesis was that making a simple site that just shows the benefits and ask the user to do one thing (CTA) in a trustworthy, modern way would increase the conversions.