BRANDING & UX/UI
Based in BArcelona
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With more than 15 years of experience in the design industry, I am UX/UI advisor at NN Group and founder of Rude Design Studio where I help small brands to go bold efficiently, making disruptive brand solutions and sites.
Work
EXPERIENCE
2022 - NOW
UX/UI Expert at nn group
Remote
I work shaping new AI insurance related products for NN agents and managers. I've played an active role in enhancing the overall direction of the NN Design System. I design applications and web apps , including prototypes and user flows, for different countries where NN works. I help engineers to ensure quality UI/UX and implementation.
2020-2022
UI & Branding lead designer at Nacar design
Barcelona
Lead UI designer in Nacar design Studio, a multi awarded Design Agency. I lead a team of UI and branding designers and work with clients such as HP, Melitta and GLS. I help industrial designers to create meaningful phyigital products.
2019 - 2020
digital and branding freelancer
Barcelona
Freelancer for agencies: Rosás, North. Clients: Deolio, Erika Lust.
2017 - 2019
lead designer of Ayondo
Barcelona
Lead designer of Ayondo, Multinational FinTech Company. I help the company to build the different digital trading platforms, both mobile and web. I built different landing pages focus on conversion and worked on several project for associated clients.
2016-2017
digital and branding freelancer IN AKQA & TBWA
Amsterdam
I had the chance to work with AKQA to work fully dedicated for several month to develop the style guide of Hermès global site. It was quite a big project where I had the opportunity to work with talented developers looking for the most insightful and easy to understand guide lines. With TBWA Mobile I worked in the creation of the concept of a loyalty app for the well-known dutch brand Hema.
2014-2016
UX/UI Senior Designer in spilgames
Amsterdam
Creation of prototypes and final designs of the new features of Spil Games portfolio, including complex in-browser gaming widgets or complete new gaming portals for different target audiences and countries.
2011-2014
UX/UI Designer in m2mobi (now Move)
Amsterdam
Creation of prototypes and final designs of mobile apps for different clients. Selected project: Heineken Experience Mobile app. Another cool client: Schiphol Airport.
2010 – 2011
Art director in dommo (now ps21)
Madrid
I mainly worked as art director of Yoigo. Thinking concepts and crafting the graphic ideas of all the promotions of every Yoigo campaign. Two other cool projects: Multiópticas site, IKEA Food.
2008-2011
Art director in código Visual
Madrid
Creation of banners, basic style guides and logo designs for several Michelin associated brand. Graphic design work for Telepizza.
Selected
projects
2008-2025
2024
NN Group
Branding
Creation of proof of concepts and prototypes of onboarding and price calculator for NN.
[VIEW]
2024
a NEW Error
Branding
Branding kit and logo design for A New Error. a production and creativity company with experience in cultural and sport events.
[VIEW]
2023
Sibarita
Branding
Creation of a extensive branding kit and logo for Sibarita, gourmet food shop. The system includes several applications for digital and print environments, tone and voice and design strategy.
[VIEW]
2019 - 2020
Coffee Machine
UX/UI
Design of a coffee machine inspired by Teenage Engineering KO II music hardware.
[VIEW]
2017 - 2019
HP 3d printing
UX/UI & Design System
Some of the things I did during this period were updating the UI Patterns of 3D HP printing machines from Sketch to Figma, creating new patterns and publishing the first version of the Figma library.
[VIEW]
2014-2016
Hermès
Brand guidelines
The creation of Hermès global style guide meant 4 months of intense work and 1 month of polishing details and going trough all the little details of hermès e-commerce and editorial site to create and easy to follow but complete manual for everyone working with the luxury brand.
[VIEW]