DIGITAL DESIGNER
Lead UI designer and art director with more than 15 years of experience working with corporations and agencies.
ABOUT CHUS
Chus Margallo is a UX/UI designer and art director with 15+ years in advertising and startups. He focuses on branding and user experience. As the lead of Nacar’s UX/UI team, a multi-awarded design agency in Barcelona with clients like HP, he blends detail, aesthetics, and functionality for designs that are both beautiful and practical.
LAST PROJECTS
HP 3D
DESIGN SYSTEM
I started to work with the HP 3D Printing – Front Panel team in 2020. At that time they were starting to import all the sketch legacy files into Figma. That was only one of the tasks on the calendar, the team was creating new flows and features for the upcoming printing machines too.
I had some experience working with Figma Design Systems and Libraries so you can imagine who got in charge of getting the new 3D Printing library done. It took me three months almost full-time to get a first working version of the design system and it’s a work I’m very proud of.
We worked using Design thinking as our global framework. We tried to understand our users, challenging assumptions, redefining problems and creating new solutions which we prototyped and tested internally and with real users.
This was achieved trough a continuous iterative process. Our goal was to identify alternative design solutions that weren’t obvious with our previous level of understanding.
Miro and Figma became my besties for a few months. We did many online creation workshops with the teams in American and Spain working together. We tried to look for simplified interactions trough sketching and asking again.
Thanks to all the amazing features Figma has been adding lately they facility to create designs systems has increased exponentially. But everything comes with a trade off, isn’t it? Yeah, you need to learn new stuff, delete old stuff, and re-make both things together, that can be a lot of work.
THE DUDES NFTS
Side project
I HAD TO GET INTO NFTS
I’m always interested in new technology and design babies. And when I read about NFTS and I saw collections like Evol or BAYC I got so way too excited.
Cinema 4D and whatnot
As I was saying I got quite hooked into the NFT scene. So much I felt I needed to learn 3D art and create my first piece ASAP. It took me one month but I created a ridiculous collection of cannabis creatures combined with crypto coins. I sold a couple of them.
THE DUDES WEB
Once I got the collection up and running on Opensea I focus on having a decent landing page of the project (it was a coming soon pop up till then). After a few quick drafts in Figma I jumped into my the site and started to recreate the ideas on Elementor.
With this this project I’ve learned how much one person can do with the help of a community, a good story and a technology to connect the previous parts.
You may have read about people getting filthy rich with NFT projects. This is not the case, but I still feel like The Dudes have been a successful project. Selling 120 pieces of art to 51 different people it may be look small compared with big collections, but considering this projects has been created by only one person it doesn’t sound bad at all.
Contact me and I will be happy to let you know more about my working process 🤙🏼
SELECTED WORKS
A selection of a few of my favorites
Sibarita Branding
Nacar Portfolio
Hermès Styleguide
I was hired by AKQA Amsterdam to create the style guide of the new E-commerce and Blog Global site for Hermès. This project required a deep understanding of the brand principles to explain them in a easy-to-follow manual.
AI AND DESIGN
I’m interested in what is happening in the Tech and Design communities and lately I’ve been working with AI. I use Midjourney and ChatGPT to create moldboards, concepts and framework utilities.
TEACHING
I’ve been invited to do several webinars for Ironhack, a leading international tech school with a focus on UX/UI design.
DRIBBBLE
Surfr App | Concept. My most voted Dribbble shot
HEMA
Loyalty app | Created for the dutch centenary company
About Chus Margallo
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CONTACT ME
THANK YOU
AI AND DESIGN
This designer has a sweet spot for fintech, knows their way around user experience, and makes frontend design look like a breeze.
They’ve led a squad of six designers at a top-notch award-winning studio, spilled design secrets in webinars, and created design rules for big-name brands.