Sibarita gourmet - branding language and logo
ART DIRECTION - BRANDING
Sibarita Gourmet is a new delicacies shop based in Torrelodones, a small mountain town near Madrid. The shop is a small and young business operated by a passionate couple focus only on having the best quality canned food, cheese and wines in the local market.
CLIENT
Sibarita Gourmet
SERVICES
Branding
YEAR
2023
Inspired by the classics
We've created a branding kit that combines a vintage palette of colours, an elegant logo created with Didone and a handmade illustration character that brings a bit of a playful character.
The branding system is quite extensive including several applications for digital and print environments, tone and voice and design strategy, among other topics.
flexible and coherent
We created a group of stacked food cans mascots. This little fellas appeared in specific moments of the brand system to keep the brand light and funny, like the t-shirt, the business cards or the stickers.
We wanted to create a very consistent experience and keep the Sibarita guys to make a lot of different type of content at the same time. To do so it was key to keep the colour limited and distinctive.
